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The History of Sebago Shoes "Salt water. Sea air. Rugged adventure. From these simple elements,
the Sebago shoes saga that began in New England in 1946,
has evolved into a global footwear brand recognized for
credible performance and authentic nautical style". Sebago Classics
Sebago Classics shoes represent quintessential American style.
Premium handsewn loafers and traditional mocs deliver true comfort,
classic style and an unmistakable sense of Sebago quality. Sebago Casual Marine
Sebago Casual Marine shoes are the relaxed alternative to Sebago Classics.
A respect for timeless design meets progressive colors and materials with boat shoes,
slip-on casuals and sandals. Sebago Performance Marine
Sebago Performance Marine is for anyone who requires serious nautical performance
taking you from near the water to in the water with total confidence.
Water Shoes, Sailing Boots, and Athletic Marine Footwear feature GORE-TEX® and Vibram® technologies.
SEBAGO: FIT. DURABILITY. COMFORT. - Sebago shoes - 1946
Sebago-Moc Company founded by Daniel J. Wellehan, Sr., William Beaudoin and Joseph Cordeau.
First shoes are developed using the patented welt construction - Sebago shoes - 1948
Develops the leather boat shoe which is sold to Uniroyal. - Sebago shoes - 1950
Sebago-Moc Company sales reaches $1,000,000. - Sebago shoes - 1952
Steady growth to 2,000 pairs a day requires a new factory to keep up with demand.
Construction begins on a plant in Westbrook, Maine. - Sebago shoes - 1954
Sebago produces its one millionth pair of shoes. - Sebago shoes - 1962
Sebago wins the "Sears Award for Excellence". - Sebago shoes - 1963
Bridgton, Maine plant is built to produce women's penny loafers. - Sebago shoes - 1969
Jolly Rogers, women's handsewn loafers, debuts. - Sebago shoes - 1970
Global launch of Docksides® by Sebago. - Sebago shoes - 1971
Sebago machine sewn casuals, Jesse Janes, launch;
Muk Luk's shearling lined boots, featured in catalog. - Sebago shoes - 1975
Sebago grows to more than 650 employees. - Sebago shoes - 1978
Ted Turner, premier businessman and yachtsman,
poses for a painting that's included in Sebago's poster series. - Sebago shoes - 1980
The basic brown Dockside® is a huge fashion trend that hit
universities and high schools across the country. - Sebago shoes - 1981
Sebago Campsides debuts. - Sebago shoes - 1984
Sebago becomes the first U.S. company to sponsor a boat in the O-Star race. - Sebago shoes - 1986
Sebago sponsors the Celebrity Regatta, Liberty Cup, New York Harbor. - Sebago shoes - 1987
First company to sponsor the Newport to Bermuda multihull race,
hence called the Sebago Multihull Challenge '87; '87 and '88
co-sponsored the Liberty Cup, New York Harbor. - Sebago shoes - 1988
Official supplier of Yachting Footwear to the U.S. Sailing Team;
title sponsor of Phil Steggal in the C-Star transatlantic race. - Sebago shoes - 1992
Sponsors the America's Cup contender "Defender." - Sebago shoes - 1993
Outdoor collection debuts; Tagline: Crafted with Care, Crafted to Last. - Sebago shoes - 1994
Sebago Drysides launches in the Fall catalog. - Sebago shoes - 1995
Sponsors America 3, the first all-women's syndicate (an America's Cup contender). - Sebago shoes - 1996-1997
Sponsors Young America, (Pact 95) the New York Yacht Club cyndicate challenger in the Louis Vuitton Cup. - Sebago shoes - 1999
Sebago themed campaign, Maine in America debuts. - Sebago shoes - 2004
The Sebago of today is still selling its classic styles and ever-popular boat shoes in more than 85 countries.
Forging a new partnership with a global leader, Sebago found a home as part of Wolverine World Wide, Inc.
The Sebago tradition of quality and performance continues with new categories introductions
- Casual Marine and Performance Marine.
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